Raquelle Zuzarte
Opinion
16 October 2023
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The proliferation of AI platforms, including GenAI, calls for a more precise term to describe this transformative technology: AIHI (Artificial Intelligence for Human Ingenuity). AIHI captures the escalation in human impact that AI unleashes. Raquelle Zuzarte of Equity Project for All posits that ingenuity can be reached through five key drivers: cognition, creativity, capability, capacity, and culture.
About Raquelle Zuzarte
Raquelle Zuzarte is Founder and CMO of Equity Project for All, a brand strategy consultancy. Previously, she led global brands at Johnson & Johnson, Procter & Gamble, The Washington Post and Paramount and has worked across multiple continents. She has published and spoken on the transformational power of marketing and technology, in particular AI.